The final decision about my new magazine are:

Title: Indiego

Positioning statement: The Ultimate Indie Bible

Price: £3.00

Issue size: 170 pages

Frequency: Monthly

Distribution: Newsagents, supermarkets, HMV, W.H Smith

Rationale: The approach of the magazine is very much from a music lover’s point of view. We will offer opinions and insights; and articles interviews will focus very much on what the music lovers want to know and ask.

Style: The style of my magazine is informal and humorous. Images will be the dominant feature of layouts. ‘

Regular content
-Gig guides
-Editors letter
-Music forum letters
-Letters
-Subscribe and save
-Small ads where fans can buy and sell CD’s and music etc
-Access all areas
-My record collection (A look at a certain celebrity’s records)
-Quizzes
-The dirt on …
-Questions and answers
-Honour of the month
-The story behind the song
- Access all areas
-My record collection
-A round with…
-Last requests

Feature Articles:
-Gigs you must go see
-150 albums’ you must see before you die
-Articles about bands
-Interviews with artists
-T4 search for the next up and coming band.
-Do’s and do not’s of music festivals
-The ten best artists of all time
-Big stars best moment
-Gig adverts
-150 albums you really should here before you die.
-Come back acts –take that, west life etc.
-Where they the ultimate band?
-Music festival reviews
-Last requests

Images

Front Cover:
Teenage girl connoting stereotypical indie teens

Contents:
Indie girl holding guitar
Money
Records
Girls at a festival
Image of editor
Image of front cover